Posted: October 31 /

Your first proper job is a scary prospect for anyone. Pulling pints at the Oval Cricket was boring and emotionally draining; but it wasn’t scary, and it definitely was not a ‘proper’ job. It wasn’t scary because I simply didn’t care. I was in a workforce of over 100 people with a constant ebb of… Read more »

Posted: May 14 /

I’m still a fledgling PR, but I’ve been here long enough now to notice that something funny happens every now and then when the ON team works on a story that really resonates with one of us… As a varied bunch, we each have our own ‘thing’ that we get particularly enthusiastic about. But when… Read more »

Posted: May 2 /

My hiatus from broadcast PR to immerse myself into the world of motherhood, lasted all of 6 very hard but joyous years. Whilst I was immersed in my role as Household CEO, my skillset immeasurably expanded as I mastered a PhD in Patience, successfully negotiated the art of tantrum and meltdowns. I also gained the… Read more »

Posted: April 1 /

Recently I was invited to film behind-the-scenes for the Frontline Pet Care Real Pets Campaign, with none other than the Fairy-Gok-Mother (Gok Wan) and as soon as I saw the brief, I knew this would be a memorable shoot. Three cats and three dogs were chosen from over 8000 entries to take part in a… Read more »

Posted: March 27 /

Basketball consumes quite a lot of my natural life in terms of playing and watching, so it’s only right to speak of my first real stint in this industry and create a basketball/PR parallel, just to make it that bit more personal to me. It’s also quite helpful for me to approach things with the… Read more »

Posted: December 22 /

As the year naturally unwinds and comes to an end, and the advent of a New Year looms ever closer, we take a retrospective look back at the year that was 2017. We’ll reminisce at the highlights, the bloopers and blunders, as well as the more emotional moments that made for a year of, fake… Read more »

Posted: November 6 /

In recent years the media industry has been battling a pretty brutal man-cold. Not the kind that knocks you for six and stops you performing your A-Game, the kind that just niggles and annoys you towards the edge of sanity. Since my first media placement in the newsroom of UTV Live in Belfast; UKIP have… Read more »

Posted: October 5 /

“The Last Nail in the Coughing”; “May’s Day  May’s Day!”; “May Taps Out at Full Nelson”, “May’s Big F Off” should have read today’s headlines, if subs still had a twinkle in their eye. Theresa May’s speech tells us it’s not always about ‘the content’, as we in PR like to believe. After all, there… Read more »

Posted: September 29 /

When you work in a fast-paced industry like broadcast PR, working on so many stories means it can be tough to remember what you worked on last week.   However, from time-to-time you work on stories that really do pull on your heart strings and make a lasting impression. I’ve worked on dozens of pet… Read more »

Posted: September 19 /

Holy sh… night! Don’t believe us if you don’t want to, but Saturday marked 100 days until Christmas. How the Jingle Bells did that come about so quickly? In a bid to make sure your campaigns don’t stay silent (night) this Christmas – and to get you thinking about using broadcast to get your messages… Read more »

Posted: September 6 /

The sunsets are getting earlier, the morning’s darker and Parliament has returned from summer break! It’s been an interesting few months, offices half deserted as everyone tag teams jaunts abroad, while David Cameron has been knocking back enough white wine spritzers to cuddle up with a Corbynista. But judging by some of the news stories we’ve… Read more »

Posted: July 6 /

Working at ON Broadcast as a video producer can take you to many different and exciting places, where you get involved in interesting projects with some pretty quirky characters. That was definitely the case when I did all the filming in preparation for the National Cat Awards 2017, which takes place next month. I’m not… Read more »

Posted: May 30 /

A year ago, I started at ON Broadcast. A fresh off the boat jobless Australian journalist, turning the tables and testing the waters of PR in a brand new country and a brand new media environment. So, 12 months on what have I learnt?   PR IS WAY HARDER THAN JOURNALISM I’ll admit, as a… Read more »

Posted: March 23 /

As a former tabloid newspaper and BBC investigative journalist, I entered the world of PR two years ago. After working in politics, for myself and for an agency I arrived at ON nearly a month ago to cover paternity leave. So while the father is left holding the baby I’m the one who feels like… Read more »

Posted: March 16 /

More than 300 exhibitors from around the globe, dozens of journalists hungry for content and thousands of members of the public on the lookout for their next buy – welcome to opening day of London Boat Show 2017. Here is a snapshot of just some of my movements that day, steering, organising and coordinating media… Read more »

Posted: March 7 /

I decided to study for my Master’s degree in Public Relations on a total whim – which, by the way, is not something I recommend doing! – but it is easily one of the best whimsical decisions I’ve ever made. I didn’t exactly toss a coin to choose Public Relations over other subjects but, for… Read more »

Posted: February 22 /

What exactly is a radio day? I’ve been involved in over 1,000 now… But, when I moved over to ON from live radio production and journalism 4 years ago, I’d never heard of the term ‘radio day’. So, what is a ‘radio day… aka radio media tour… aka ISDN radio session’? And what’s the point? In simple… Read more »

Posted: February 13 /

Have you heard of diversity week? It sounds like an event at a trying-to-be politically correct student’s union, right? It’s actually the unofficial title for a period when the BBC records all kinds of factors about the spokespeople, guests and commentators they have on air – be it age, gender, ethnicity or even details about… Read more »

Posted: November 24 /

This particular publicist had a bit of a weird time on social media recently. A (sweary) tweet, casually written and thoughtlessly sent out on the morning of the US Election result, went viral. I’m normally a lurker on twitter, with a few hundred followers largely ignoring my thoughts on politics and pictures of bread. However… Read more »

Posted: November 21 /

89%* of people across Europe watch TV every week and clock up over 3.5** hours viewing a day on average. However, does television hold the sway it once did now that the world has gone digital? According to our latest poll of 2000 Brits, the answer is a resounding ‘yes’. The majority (58%) of us… Read more »

Posted: October 20 /

I was a fan of Michael Parkinson growing up. I loved his interview technique and when I was on my first journalism course I was fortunate enough to meet him. One of his number one tips for interviewers was to be relaxed with who you were talking to and be interested in what they are… Read more »

Posted: September 16 /

100 days until Christmas… let the sleigh of lazy stories begin   “Family arguments peak at Christmas”; “Prepping Christmas dinner is stressful”; “Office party etiquette guide”… Every PR strutting their stuff in the consumer field of the industry will have had some sort of involvement in these types of stories. And what’s wrong with a… Read more »

Posted: August 25 /

New RAJAR figures published this month show the winners and losers in Q2’s annual summary SPEECH IS KING There are two new big hitters on the block in the world of speech content, and new results from established stations and shows prove that UK radio is still one of the best platforms for delivering key… Read more »

Posted: July 8 /

Well, what a weird couple of weeks we’ve had in the world of news. In a decade and a half in my previous life as a journalist, I never saw such a busy and changeable news agenda. Brexit, resignation, back stabbing and attempted coup – with all that going on, where is the space for… Read more »

Posted: June 6 /

When I made the decision to bid farewell to Australia and move to London I knew I would be diving head first into a much bigger media pond. As a Sydney radio journalist one of the most exciting things about moving to the UK was the international approach to news over here. Back home media… Read more »

Posted: November 26 /

Phil joined ON as Senior Consultant last month (27th October) having spent 13 years working at the BBC, most recently as a producer working on The One O’Clock News, The Victoria Derbyshire Show and the News Channel.  His role will see him support the agency’s clients across storytelling and national broadcast coverage. Phil said: “Story… Read more »

Posted: November 2 /

Shifting from journalism to PR is a huge jump. I’ve spent more than a decade answering annoying calls with “Can you stick that in an email please? Oh, you have already… yeah, I’ll get back to you.”  But after 13 years with nationals at the BBC, I can give you a few tips for getting… Read more »

Posted: October 28 /

A bit over month ago I went on a road trip, and I eagerly checked in whenever I could on what seemed like France’s worst WIFI spots. We finally reached our destination in the Dordogne, a beautiful 16th century house with acres of land that was ours for a full 6 days. It was an… Read more »

Posted: August 26 /

How often do you have a good chat? I think the way chatting makes you feel is why radio is such a therapeutic thing. Don’t think so, hear me out:   I find comfort in talking to people and people engaging with me. I love having a really good chin wag with a pal, it… Read more »

Posted: April 30 /

2015: UK Election year. One that could provide more surprises and upsets than the British electorate has ever seen: UKIP, the SNP, multiple party coalitions, sneaky deals and last minute scandal: it’s all possible, even probable. But before the result comes the vote, and politicians turn to ‘playground politics’ and the art of spin to… Read more »

Posted: March 30 /

“…and the highest form of intelligence”. Or so they say. What I don’t understand is why the end of this quote has been lost in translation. It seems that people are so scared of a little “banter” (I genuinely hate that word, so apologies… but if the shoe fits). I think many a workplace would… Read more »

Posted: February 6 /

Today, we’re changing our logo and making it RED – we’re also wearing RED – why?  For the British Heart Foundation’s ‘WEAR IT. BEAT IT’ campaign of course!. We’re also donating to our RED kissing wall, all proceeds going to The BHF! 5 random facts about RED related points: We’re opening up today’s WEAR IT RED with some Simply Red, named after Mick Hucknall’s nickname, Red. Henry VIII… Read more »

Posted: January 30 /

So one month down on 2015 and it’s time to review what’s happened so far. From a sexual harassment campaign to singing policemen and an awesome ‘art installation’.   Let’s start with another music-less music video from Mario Wienerroither. Always a firm favourite in the ON office, this time he takes on the Beastie Boys.     Next up… Read more »

Posted: January 9 /

Blow me down with a feather, it’s 2015. Here are my “Back of a Fag Packet Resolutions for PR Agency Bosses”, some of which I might even follow through with myself.   To-Do, To-Do, To-Do Perfect the way you do to-do lists. If you have a tendency to let things slip make yourself accountable to… Read more »

Posted: December 23 /

Merry Christmas!   Let’s be honest, in the grand scheme of things we’ve got it easy in PR, so, we started making our clients a nice little video Christmas card.  But then we realised that Christmas can be overly hectic for some in comms: loads of parties, loads of work, and for many of us – not much time… Read more »

Posted: December 4 /

Last week, there was no escaping the headlines. “Black Friday breaks record”, was The Financial Times headline; “Black Friday sparks £4bn high street frenzy” was The Sun’s strap; while The Telegraph ran a pictorial feature of “Black Friday hits Britain: in pictures”. But five years ago, this didn’t exist: if you said the phrase “Black… Read more »

Posted: November 13 /

You may have seen a blog in the “PR Peep Show” section of the Guardian’s Media Network about “radio PR days”. Here’s what I think. First, sorry for coming to the party so late. Give me a second to set my stall: My background is in what the industry calls “Broadcast PR” – I run an… Read more »

Posted: September 16 /

It’s here again: the time of year when those who love Christmas start planning their Christmas card list, and those who don’t imagine ripping down retailers’ premature decorations. Love it or not (we’re sure you do), with only 100 days left until Christmas now’s the time to start planning your yuletide campaigns.  To get you… Read more »

Posted: September 11 /

We polled people across the UK, France, Germany, Italy and Spain to work out Europe’s media consumption habits.  Here’s a snapshot of the results but to request the full report, email Britons are likely to (a) be morning news junkies and (b) tune in for a TV news round-up  Households across Britain and Spain… Read more »

Posted: August 28 /

Specialist outfit, ON-Broadcast, has strengthened its team with the appointment of BBC reporter and producer, Daniel Emery. His role will see him support the agency across brand storytelling, news filmmaking and key account management. He will report to Directors Joe Dyble and Ellen Ockey and joins on September 1st. Dyble said: “Being able to tell… Read more »

Posted: August 15 /

There’s a special kind of buzz that comes with watching your coverage go out on live TV or radio. But the very nature of live broadcast means that anything can happen. To celebrate the unexpected here are our top 5 live on-air gaffes:   5. Charlotte Green has a giggling fit on BBC Radio 4… Read more »

Posted: April 25 /

Today is our birthday!  It’s been a very busy few years for ON; we’ve had the chance to work on some of the UK’s most successful PR campaigns, produced and filmed stunts that are still spoken about today and met some much loved clients along the way.     According to, as a 4… Read more »

Posted: April 17 /

This is a story about the intern who refused to leave.   As many of our clients will know, Lloyd is our Cockney, #lad #lad #lad publicist. He joined ON as an intern over three years ago and was only meant to hang around for two or three months, but he refused to go. Now,… Read more »

Posted: April 1 /

PRs love a good April Fool. For those creating the stories it’s the one day of the year where you can get away with “PR murder”. For those reading them, it’s a glimpse into what it would be like to work with a client or company that is happy to poke fun at itself. In… Read more »

Posted: March 26 /

Securing a spot on a national TV or Radio is the ultimate in media placement, but successfully pitching to get a client onto one of those coveted spots is competitive and challenging. Below is my list of top five tips to securing top tier coverage:   GIVE THEM THE HEADLINE When pitching to broadcast it… Read more »

Posted: February 14 /

HAPPY VALENTINE’S DAY! THIS WEEK’S ‘AND FINALLY’ IS FILLED WITH FUN, FROLICSOME AND FRISKY NEWS – AND OUR FAVOURITE VIDEOS OF THE WEEK.   Very Bunny She ran out of emotions before she got to “Perverted rabbit” and “asking to be beaten up rabbit”   This is how teachers announce school is closed because of… Read more »

Posted: February 7 /

Take a breath, it’s Friday.  This week’s “And Finally” features news of copulating, creeps and colours… all the colours of the rainbow, in fact!   5. Couples are getting stuck together during sex “It’s not the most romantic ending a couple can imagine” says Dr Aristomenis Exadaktylos.   4. ‘Welcome to the year of the whores’… Read more »

Posted: February 6 /

2013 was a busy year for ON; we worked on over 200 projects; shot hundreds of hours of video content; secured some of the hardest to reach media for our clients and continued to grow our talented team. Yet somehow, through the mayhem, we finally managed to enter an award (and it only took four… Read more »

Posted: February 3 /

The Skills Show is UK’s largest skills and careers event. Over 100,000 visitors paid a visit to the show at Birmingham’s NEC, which featured 800 of the UK’s most talented apprentices and learners competing in 70 different competitions. ON was commissioned to produce 25 individual videos at The Skills Show. Some would be used to… Read more »

Posted: January 31 /

Welcome to ‘And Finally’… ON’s Friday round-up of the fun, frivolous and fancy-free news and videos of the week.   5. World’s Worst Police Sketch Update: ARREST MADE! He looks much nicer in the sketch.   4. Paul Lovell has been convicted of outraging public decency, including ‘fellatio with a cow’ This sentence had never been… Read more »

Posted: January 20 /

Nothing beats TV when it comes to the thrill of seeing your coverage. Watching your story told through the eyes of a leading broadcaster – complete with spokespeople, case studies, vox pops, filming location, b-roll and/or your stats as on-screen graphics – has an impact that is tough to beat. Those of you with a… Read more »

Posted: January 7 /

Who sits at home watching Jeremy Kyle? I’m sure we all have a stereotype in mind or maybe it’s a programme some of us would admit to having as our own guilty viewing pleasure on days off work. “Knowing” a TV audience, might make for a nifty guess work, but it’s a fine art when… Read more »

Posted: November 11 /

A new and enticing pitch lands on your desk and you’re excited, eager and slightly apprehensive about how to win this. In your head you’ve already thought of what it would be like to win, the celebrations you’d have and how happy it would make your boss … but how are you doing this? The… Read more »

Posted: October 30 /

Up to 100 hours of video content is uploaded to YouTube every minute. That’s the equivalent to about a feature film every single second. With so much content endlessly flowing through the veins of the internet, it’s becoming a newly evolved human trait to be able to decipher the wheat from the chaff when it… Read more »

Posted: October 18 /

Working at a project agency is like a box of chocolates,…well, you know the rest…and my apologies for using such a generic analogy. But at ON Broadcast,  every day is campaign day, regardless of whether it’s a drug launch, charity appeal or just raising brand awareness. The only constant factor is our preparation. It’s advice,… Read more »

Posted: October 14 /

There are many challenges faced by those in the PR profession, writing engaging copy, arranging successful events but for many the most daunting part of PR can be pitching a story to the media – and with it comes that ever present fear of rejection. Considering you only get one chance to pitch a particular… Read more »

Posted: September 27 /

When I decided to move from Oxford to the Big Smoke back in 2010, I left my wonderful job at Jack FM Oxfordshire in search of pastures new. Jack was a fantastic learning curve for me; every day involved a variety of hats to wear and plates to spin – including news reading, presenting, reporting… Read more »

Posted: September 23 /

Your boss asks you to attend a networking event and be the face of the company… you nervously smile, say you’d love to and then the panic sets in. Networking can be a fantastic experience or one that’s frankly painful. That awkward moment when you walk into a room, you don’t know anyone, there’s no… Read more »

Posted: September 9 /

High quality video content has become a must-have for leading brands who recognise video as an effective way of communicating news to audiences who enjoy seeing and hearing the professionals whose opinions they have only previously read. Increasingly more and more digital publishers are eager for video content and are using it to accompany a… Read more »

Posted: September 2 /

Welcome to ON’s first blog on our new website… we hope you like. Over the coming weeks we promise to feed you with invaluable industry information, occasional outspoken opinion and end-of-the working-week entertainment. First up however, none of the above… ON celebrated its 3rd birthday this year and moved into its 3rd home. From humble… Read more »