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PRnormal Activity

Your first proper job is a scary prospect for anyone. Pulling pints at the Oval Cricket was boring and emotionally draining; but it wasn’t scary, and it definitely was not a ‘proper’ job. It wasn’t scary because I simply didn’t care. I was in a workforce of over 100 people with a constant ebb of… Read more »

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Rise of the Eco Warriors

I’m still a fledgling PR, but I’ve been here long enough now to notice that something funny happens every now and then when the ON team works on a story that really resonates with one of us… As a varied bunch, we each have our own ‘thing’ that we get particularly enthusiastic about. But when… Read more »

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My hiatus from broadcast PR to immerse myself into the world of motherhood, lasted all of 6 very hard but joyous years. Whilst I was immersed in my role as Household CEO, my skillset immeasurably expanded as I mastered a PhD in Patience, successfully negotiated the art of tantrum and meltdowns. I also gained the… Read more »

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Recently I was invited to film behind-the-scenes for the Frontline Pet Care Real Pets Campaign, with none other than the Fairy-Gok-Mother (Gok Wan) and as soon as I saw the brief, I knew this would be a memorable shoot. Three cats and three dogs were chosen from over 8000 entries to take part in a… Read more »

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My Rookie Season in PR

Basketball consumes quite a lot of my natural life in terms of playing and watching, so it’s only right to speak of my first real stint in this industry and create a basketball/PR parallel, just to make it that bit more personal to me. It’s also quite helpful for me to approach things with the… Read more »

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Holy sh… night! Don’t believe us if you don’t want to, but Saturday marked 100 days until Christmas. How the Jingle Bells did that come about so quickly? In a bid to make sure your campaigns don’t stay silent (night) this Christmas – and to get you thinking about using broadcast to get your messages… Read more »

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The sunsets are getting earlier, the morning’s darker and Parliament has returned from summer break! It’s been an interesting few months, offices half deserted as everyone tag teams jaunts abroad, while David Cameron has been knocking back enough white wine spritzers to cuddle up with a Corbynista. But judging by some of the news stories we’ve… Read more »

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100 days until Christmas… let the sleigh of lazy stories begin   “Family arguments peak at Christmas”; “Prepping Christmas dinner is stressful”; “Office party etiquette guide”… Every PR strutting their stuff in the consumer field of the industry will have had some sort of involvement in these types of stories. And what’s wrong with a… Read more »

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When I made the decision to bid farewell to Australia and move to London I knew I would be diving head first into a much bigger media pond. As a Sydney radio journalist one of the most exciting things about moving to the UK was the international approach to news over here. Back home media… Read more »

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Phil joined ON as Senior Consultant last month (27th October) having spent 13 years working at the BBC, most recently as a producer working on The One O’Clock News, The Victoria Derbyshire Show and the News Channel.  His role will see him support the agency’s clients across storytelling and national broadcast coverage. Phil said: “Story… Read more »

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Last week, there was no escaping the headlines. “Black Friday breaks record”, was The Financial Times headline; “Black Friday sparks £4bn high street frenzy” was The Sun’s strap; while The Telegraph ran a pictorial feature of “Black Friday hits Britain: in pictures”. But five years ago, this didn’t exist: if you said the phrase “Black… Read more »

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PRs love a good April Fool. For those creating the stories it’s the one day of the year where you can get away with “PR murder”. For those reading them, it’s a glimpse into what it would be like to work with a client or company that is happy to poke fun at itself. In… Read more »

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Nothing beats TV when it comes to the thrill of seeing your coverage. Watching your story told through the eyes of a leading broadcaster – complete with spokespeople, case studies, vox pops, filming location, b-roll and/or your stats as on-screen graphics – has an impact that is tough to beat. Those of you with a… Read more »

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THE JEREMY KYLE CONUNDRUM

Who sits at home watching Jeremy Kyle? I’m sure we all have a stereotype in mind or maybe it’s a programme some of us would admit to having as our own guilty viewing pleasure on days off work. “Knowing” a TV audience, might make for a nifty guess work, but it’s a fine art when… Read more »

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Working at a project agency is like a box of chocolates,…well, you know the rest…and my apologies for using such a generic analogy. But at ON Broadcast,  every day is campaign day, regardless of whether it’s a drug launch, charity appeal or just raising brand awareness. The only constant factor is our preparation. It’s advice,… Read more »

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Why There’s A PR in PRoducer

When I decided to move from Oxford to the Big Smoke back in 2010, I left my wonderful job at Jack FM Oxfordshire in search of pastures new. Jack was a fantastic learning curve for me; every day involved a variety of hats to wear and plates to spin – including news reading, presenting, reporting… Read more »