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My Rookie Season in PR

Basketball consumes quite a lot of my natural life in terms of playing and watching, so it’s only right to speak of my first real stint in this industry and create a basketball/PR parallel, just to make it that bit more personal to me. It’s also quite helpful for me to approach things with the… Read more »

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MAY’S SHIT LUCK

“The Last Nail in the Coughing”; “May’s Day  May’s Day!”; “May Taps Out at Full Nelson”, “May’s Big F Off” should have read today’s headlines, if subs still had a twinkle in their eye. Theresa May’s speech tells us it’s not always about ‘the content’, as we in PR like to believe. After all, there… Read more »

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THE TAIL OF LITTLE MISS BEAN

When you work in a fast-paced industry like broadcast PR, working on so many stories means it can be tough to remember what you worked on last week.   However, from time-to-time you work on stories that really do pull on your heart strings and make a lasting impression. I’ve worked on dozens of pet… Read more »

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Holy sh… night! Don’t believe us if you don’t want to, but Saturday marked 100 days until Christmas. How the Jingle Bells did that come about so quickly? In a bid to make sure your campaigns don’t stay silent (night) this Christmas – and to get you thinking about using broadcast to get your messages… Read more »

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A day in the life of…

Working at ON Broadcast as a video producer can take you to many different and exciting places, where you get involved in interesting projects with some pretty quirky characters. That was definitely the case when I did all the filming in preparation for the National Cat Awards 2017, which takes place next month. I’m not… Read more »

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I was a fan of Michael Parkinson growing up. I loved his interview technique and when I was on my first journalism course I was fortunate enough to meet him. One of his number one tips for interviewers was to be relaxed with who you were talking to and be interested in what they are… Read more »

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100 days until Christmas… let the sleigh of lazy stories begin   “Family arguments peak at Christmas”; “Prepping Christmas dinner is stressful”; “Office party etiquette guide”… Every PR strutting their stuff in the consumer field of the industry will have had some sort of involvement in these types of stories. And what’s wrong with a… Read more »

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You may have seen a blog in the “PR Peep Show” section of the Guardian’s Media Network about “radio PR days”. Here’s what I think. First, sorry for coming to the party so late. Give me a second to set my stall: My background is in what the industry calls “Broadcast PR” – I run an… Read more »

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100 DAYS ‘TIL CHRISTMAS

It’s here again: the time of year when those who love Christmas start planning their Christmas card list, and those who don’t imagine ripping down retailers’ premature decorations. Love it or not (we’re sure you do), with only 100 days left until Christmas now’s the time to start planning your yuletide campaigns.  To get you… Read more »

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We polled people across the UK, France, Germany, Italy and Spain to work out Europe’s media consumption habits.  Here’s a snapshot of the results but to request the full report, email hello@on-broadcast.com. Britons are likely to (a) be morning news junkies and (b) tune in for a TV news round-up  Households across Britain and Spain… Read more »

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Securing a spot on a national TV or Radio is the ultimate in media placement, but successfully pitching to get a client onto one of those coveted spots is competitive and challenging. Below is my list of top five tips to securing top tier coverage:   GIVE THEM THE HEADLINE When pitching to broadcast it… Read more »

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Nothing beats TV when it comes to the thrill of seeing your coverage. Watching your story told through the eyes of a leading broadcaster – complete with spokespeople, case studies, vox pops, filming location, b-roll and/or your stats as on-screen graphics – has an impact that is tough to beat. Those of you with a… Read more »

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THE JEREMY KYLE CONUNDRUM

Who sits at home watching Jeremy Kyle? I’m sure we all have a stereotype in mind or maybe it’s a programme some of us would admit to having as our own guilty viewing pleasure on days off work. “Knowing” a TV audience, might make for a nifty guess work, but it’s a fine art when… Read more »