Case Study

BRITISH RED CROSS – Refugee Crisis in Italy


The British Red Cross wanted to raise awareness of the refugee crisis in Europe and worked with Hollywood actor Jason Isaacs who spent time volunteering at refugee camps across Italy.



During his time in Italy, the Harry Potter star met with refugees trying to rebuild their lives – many of whom had harrowing journeys before reaching mainland Europe. To ensure their voices were heard, ON approached the big hitters that would give justice to those compelling stories.



ON secured over 20 interviews for the charity, including landing coverage on ITV This Morning, Sky, BBC World Service and BBC Radio 5 Live.