To coincide with World Mental Health Day, ON was enlisted to help to raise awareness of the struggles veterans go through on a daily basis.
Armed with the Head of Psychological Wellbeing, Sarah Jones, we had someone who knows the extent of our soldiers’ mental battles inside out. We also had a number of inspiring veteran case studies – all of whom have received support from Help for Heroes, and spoke bravely and openly about their personal battles.
Our efforts reached over 35 million people, with coverage landing on Sky News TV, LBC News, and Channel 5 News and much much more. Regionally, the team ensured each and every veteran was able to tell their story across their home stations … local heroes in every sense of the word.