Case Study

TalkTalk TV Store – National Stress Awareness Day


With National Stress Awareness Day approaching, online streaming platform TalkTalk TV Store wanted to show that while ongoing stress is an issue that requires serious attention, a small amount of stress was actually good.



Filmmakers have been using techniques to stress their audiences since Louis Lumiere invented the portable motion-picture camera, so we partnered with the Stress Management Society to reveal the five most stressful movie scenes of all time. In a surprising plot twist, the study, which saw film buffs wired up to body response monitoring systems, also showed how films can be used to instil a sense of calm and remove stress.



With just three hours with our guest, a stress expert, we were able to secure interviews on a raft of stations including 6 BBC stations.