
Quick Reads – Kara Tointon
BACKGROUND
The Quick Reads campaign is a charity initiative supported by Galaxy that aims to encourage more adults to take up reading by commissioning big name authors to write short books.
OUR THINKING
With research commissioned and Kara Tointon available as ambassador, ON’s role was to ensure maximum levels of exposure were achieved – in this instance across radio.
RESULTS
In the time available with Kara, 20 interviews were secured including Greg James’ show on BBC Radio 1, Hits Radio, Magic 105.4 (with Rick Astley), LBC, Kerrang! Radio, and a host of BBC stations.