Case Study

Jack Daniels – Barrel Christmas Tree


The spirit of Lynchburg, Tennessee was brought to London, as Jack Daniel’s raised a 26ft high Barrel Tree in Covent Garden.



With such a highly visual stunt, ON produced two videos – one 60second news edit and one 90sec entertainment edit – and pitched them to online editorial media.



The video featured on websites across the UK and most predominantly on “What’s On” sites in London including All In London, View London and Visit London.