Specialist travel insurer, Insure Cancer, felt that many cancer sufferers were being penalised when travelling abroad because of the extortionate fees they are faced with. InsureCancer wanted to raise awareness of their company and how they bespoke each of their holiday insurance quotes.
ON suggested teaming up with Macmillan Cancer Charity who backed the campaign urging insurers to lower the cost of travel insurance. With the help of a survey of cancer sufferers, we were able to highlight that many UK patients are confined to the UK because of penalising travel insurance costs. ON approached both TV and radio media to highlight the issue.
Over 30 pieces of coverage was secured across TV and radio including: BBC Radio 5 Live, GMB, ITV 1 Meridian, ITV 1 Central West and more.