IKEA – FLOATING NIGHT MARKET

BACKGROUND

IKEA were launching their new range so created a unique floating night market on Regent’s Canal, North London. The floating market allowed guests to take trips around the canal on boats to visit the fourteen floating market punts, packed with colourful IKEA products from the new range.

OUR THINKING

With a highly visual event, ON decided to target online media by creating a video of the three day event, which we then pitched in to online media.

RESULTS

The online video appeared on over 30 online media including: Metro Online, Evening Standard, ITN Online, AOL, MSN and House To Home.