ON RADIO - RADIO BREEDS A ‘CULTURE OF RESPONSE’ FROM ITS AUDIENCE… ONE IN THREE TAKE PART IN STATION ACTIVITY
Radio is a fast-moving, ever-evolving beast. RAJAR currently measures over 300 radio stations – most of who have gone through significant changes in the past few years. However, the standard approach to ‘radio pr’ has evolved at a fraction of the pace, despite the abundant opportunities radio presents to affect listener behaviour and attitudes.
Our consultants are specialists in generating top-tier radio coverage and instigating campaigns that ‘get listeners involved’... as well as delivering solutions that break the mould.
ON offers consultancy at campaign planning stages; we craft PR stories for clients or help to shape existing angles to ensure they have what they need to fly across the airwaves.
Our team have nurtured relationships in every corner of the radio industry and deliver coverage across high-end programming. Whilst we understand that remits will include ‘quantity’, we also place specific emphasis on providing quality coverage.
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