Case Study

WHY NOT PEOPLE? JAMEELA JAMIL

BACKGROUND

As a disabled person it can be tricky to get tickets to events; often there are only a handful allocated which aren’t available through conventional channels. And, when you do get tickets you’re often separated from the rest of your friends. Founded by presenter Jameela Jamil, Why Not People is a members club established exclusively for disabled people; putting on gigs with some of the biggest artists with the long term goal of making every venue and event more accessible.

 

OUR THINKING

A fantastic array of ambassadors and case-studies, including Alex Brooker and Ade Adepitan really helped us to drum up media appetite; most had their own personal reasons for getting involved with the project. We also tied in research which gauged people’s attitudes on accessibility to music venues, highlighting that access across the UK is often woefully lacking.

 

OUR RESULTS

70 pieces of coverage including BBC Breakfast, Channel 5 News, Sky Sunrise and Channel 5’s The Wright Stuff. Radio hits included BBC 6 Music, BBC Asian Network, TalkSPORT and coverage on every single BBC regional radio station.

 
 

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