Case Study

STREETLINK

BACKGROUND

StreetLink is a service that helps rough sleepers in England.  Following highly successful local trials which show that involving the public can help get rough sleepers off the streets faster, StreetLink, a new hotline and website, allows concerned members of the public to connect rough sleepers with local advice and services they may not be aware of.

OUR THINKING

ON collated all of the possible collateral and created individual pitches to target national media, offering each a unique slant on the story.

RESULTS

ON secured 17 national broadcast features including BBC Breakfast, The One Show, Daybreak, ITV Lunchtime News, Sky News Sunrise, BBC Radio 5 Live, Today Programme, Jeremy Vine and Richard Bacon.  The One Show sent a reporter to sleep rough and create a report that was later discussed ‘on the sofa’ in an item that lasted over seven minutes.