Case Study

ROYAL MAIL – THE FIRST NEW PARCEL POST BOXES FOR 160 YEARS

BACKGROUND

Royal Mail wanted to raise awareness of 1,400 parcel boxes being introduced across the country following a successful trail in 2018.
 

OUR THINKING

As a heritage brand, the move marked the first major change to the famous red postboxes in 160 years. The team incorporate a two-pronged approaching, focusing on business output and tier-1 national output across television and radio offering imagery and commentary with key stakeholders at Royal Mail.
 

RESULTS

The announcement and story reached an audience of over 52 million listeners and viewers across over 80 broadcasters. Coverage included BBC News, ITV News, Sky News, the Heart Network and 45 BBC radio stations including BBC Radio 4 and BBC Radio 5 Live.