Case Study

Robinsons Fruit Shoot – Get Your Skills On

BACKGROUND

Robinsons Fruit Shoot wanted to drum up publicity ahead of its nationwide ‘Get Your Skills On’ tour.

 

OUR THINKING

As a father of young children himself, Peter Andre was a hugely passionate campaign ambassador and spokesperson.  With just two days to sell-in and only a few hours with Peter on the day, ON’s key contacts ensured we landed top tier national coverage reaching a huge audience.

 

RESULTS

ON secured 11 broadcast hits including interviews with Greg James on BBC Radio 1, Magic 105.4 with Rick Astley, BBC London 94.9, Hallam FM, Real Radio North East, and Radio City 96.7. The total audience reach exceeded 14 million. ON got some TV coverage itself too, as Peter Andre’s film crew came to HOAX Studios to film the afternoon unfold!