Case Study

Quick Reads – Kara Tointon

BACKGROUND

The Quick Reads campaign is a charity initiative supported by Galaxy that aims to encourage more adults to take up reading by commissioning big name authors to write short books.

 

OUR THINKING

With research commissioned and Kara Tointon available as ambassador, ON’s role was to ensure maximum levels of exposure were achieved – in this instance across radio.

 

RESULTS

In the time available with Kara, 20 interviews were secured including Greg James’ show on BBC Radio 1, Hits Radio, Magic 105.4 (with Rick Astley), LBC, Kerrang! Radio, and a host of BBC stations.