Case Study

London School of Business and Finance (LSBF) – GLOBAL MBA

Background

Leading business school London School of Business and Finance (LSBF) made their entire MBA programme available free-of-charge to students across the globe – including live video lectures and catch-up classes’ on-demand – using Facebook as the platform to deliver the course content.

 

Our thinking

As LSBF were looking to gain coverage in Pan Europe, Pan America and Pan Asia ON developed B-Roll footage, video content, and broadcast notices tailored to each key region.

 

Results

ON secured international TV and radio coverage for the launch of the Global MBA including a number of local CBS news channels throughout the US, CNBC Middle East, RIA Novosti in Russia and Česká televizein Czech Republic. The online editorial video was successfully seeded on over 50 websites globally including AOL, New York Post, Yahoo! and Sydney Morning Herald.