Case Study

LEAPFROG LEAPPAD™ ULTRA – RADIO & ONLINE COMPETITION

BACKGROUND

At a time where there’s growing concern about children’s exposure to content on the web, LeapFrog thought it was about time to eliminate the risks.  The LeapPad Ultra provides kids with the chance to have free reign in the digital world – with their own tablet complete with 500+ educator-approved games and apps.

 

OUR THINKING

Most commercial radio stations we work with have a target audience that includes parents of young children, so we had the perfect opportunity to reach them. We placed competitions across the commercial radio network as well as parenting and lifestyle online sites to ensure maximum reach for our client.

 

RESULTS

ON secured 33 pieces of coverage split between 17 radio stations, including Kiss FM, Free Radio and Signal Radio, in addition to 16 online hits, on sites that included FemaleFirst, Woman’s Own and News Shopper.