Case Study

Jack Daniels – Barrel Christmas Tree

BACKGROUND

The spirit of Lynchburg, Tennessee was brought to London, as Jack Daniel’s raised a 26ft high Barrel Tree in Covent Garden.

 

OUR THINKING

With such a highly visual stunt, ON produced two videos – one 60second news edit and one 90sec entertainment edit – and pitched them to online editorial media.

 

RESULTS

The video featured on websites across the UK and most predominantly on “What’s On” sites in London including All In London, View London and Visit London.