Case Study

CHEESE COMPETITIONS – SERIOUSLY STRONG, PRESIDENT & GALBANI CHEESES

BACKGROUND

Fleishman Hillard appointed ON to set-up a series of Online and Radio Competitions for three of its cheese brand clients, Seriously Strong cheddar, Galbani, and President brie.

 

OUR THINKING

Due to our relationship with editor and journalists at key media owners, ON has the ability to secure earned competition placements as well as paid-for. We developed and sourced a series of prize packs that we knew would encourage media to bypass their sales teams.

 

RESULTS

ON placed all available prizes (62 online & 30 radio) with key media including Daybreak (which alone received around 20,000 entries per prize), AOL, Good To Know, Delicious Magazine, UKTV Food, Hello Magazine and Lorraine. Key radio competitions included Kiss 100, Metro Radio, Signal 1, Wave 105 and The Hits.

 

President Comp - Daybreak President Comp - About My Gen Seriously Strong - Delicious Mag