Case Study

Friends of the Earth – Land Grabbing

BACKGROUND

La Via Campesina and Friends of the Earth joined forces to produce two short films to highlight the ‘devastating extent of land grabbing’ in Africa.

 

OUR THINKING

An extensive online target list was devised to take the story beyond international media already sympathetic to green issues or social injustice.

 

RESULTS

ON placed the videos on 25 websites including; Bloomberg Business Week, News Internationalist, Meat Trade News Daily, Civil Society and The Oakland Institute. Beyond the websites where the content now lived, the films sparked a debate on twitter and across the blogosphere.