Case Study

Dogs Trust – Various Projects

BACKGROUND

ON has been working with Dogs Trust providing counsel on news generation tactics and media relations across television and radio.

OUR THINKING

We have worked on an array of projects including Stray Dog Survey, Dogs Trust Honours, A Dog is for Life Christmas campaigns, Let’s With Pets and many others. In addition to helping create the strongest possible stories, ON has put in place a strategy of helping regional Dogs Trust centre managers to become the ‘go to’ spokespeople for comment on relevant stories.

RESULTS

“Dogs Trust has worked with ON on a number of campaign launches and has always been incredibly impressed with both the way the team works and with the results they generate. Having worked with various broadcast agencies, the charity really values ON’s advice about how best to shape a story to ensure media interest”.
Charlotte Speedy, Director of Communications, Dogs Trust