Case Study

Change4Life – New Year, New You

BACKGROUND

As part of the government’s Change4Life initiative, ON was tasked with securing coverage on January 3rd as part of a ‘New Year, New You’ campaign.

 

OUR THINKING

With Ainsley Harriott available for interview, ON focussed its attention on securing coverage before the Christmas break to ensure all broadcasters were aware of the opportunity before they went on holiday.

 

RESULTS

Interviews ran on 19 stations including BBC Radio 5 Live, 7 regional BBCs, Magic 105.4, Viking FM, and Sky News Radio.