Case Study

Capital One – Capital One Cup: Official Credit Card of the Football League

BACKGROUND

Capital One had become the new official sponsor of The League Cup and hired ON to boost awareness amongst sports fans.

 

OUR THINKING

ON secured former England manager, Graham Taylor, to become brand ambassador and commissioned consumer research to discover which teams have the most ardent of fans.  It found that the average fan drives the length and breadth of the country 7 times in their lifetime to follow their beloved team.

 

RESULTS

ON secured interview coverage across over 60 stations including top tier coverage on talkSPORT and Sky Sports News Radio.   The ballon d’or was a 10-minute interview with the former England manager on the Rock n’ Roll Football show on Absolute Radio.