Case Study

BUPA – Stealth Health

BACKGROUND

Research published by Bupa revealed that two in five people (39%) delayed visiting their doctor; even if they believed their symptoms could be potentially serious.

 

OUR THINKING

Tasked with reaching a wider audience across television, radio and online ON created tailored broadcast content for differing media and pro-actively targeted tier-1 programming.

 

RESULTS

ON secured over 20 items of coverage including an in-depth news feature on Sky News. The editorial video produced by ON was seeded to the target number of web sites and 11 radio interviews were secured on the day the report was published.