Case Study

BookTrust – Bath Book Bed

BACKGROUND

The UK’s biggest children’s reading charity, BookTrust had a big celebrity name attached to their annual ‘Bath, Book, Bed’ campaign, but needed our help getting their campaign – and star guest on TV and Radio.

 

OUR THINKING

We had the luxury of knowing quite early on that we had nanny and parenting expert Jo Frost at our fingertips, so we wasted no time in getting her on the radar of the biggest hitters in UK TV. With the return of Alex Hart from maternity leave on The One Show coinciding with our launch, we managed to secure Jo on the couch. Demographic wise, this story naturally sits on This Morning, who were keen to follow in the footsteps of our first TV hit. We worked with the team there on a killer feature that included viewer Q&As.

 

RESULTS

An astronomical audience reach of 23,400,000 across:

  • The One Show
  • This Morning
  • Channel 5 News
  • talkRADIO
  • BBC 4 You & Yours

 

CLIENT FEEDBACK

Sinead Gosai said..
“ON were absolutely fantastic to work with. All the staff were engaged with our campaign and always went the extra mile to ensure we were happy. They were very much an extension of our team. The campaign was a great success and ON did an amazing job. We would highly recommend working with them if you need to secure high profile broadcast coverage”