Case Study

ASDA – How to Prepare the Perfect Christmas Turkey

BACKGROUND

With Christmas just around the corner, Asda wanted to tell the British public about the range of turkeys the have on offer.

 

OUR THINKING

ON created a video titled “How to Prepare A Christmas Turkey in Five Minutes” featuring the star of Asda’s  TV ads, Jim Viggars.  Our online media relations team then pitched the video, offering it to tier 1 online media.

 

RESULTS

Over 20 websites on a tier-1 target list were secured including MSN, Female First, AOL, London 24, Daily Record, Mirror.co.uk, Huffington Post and Handbag.com

 

KEY COVERAGE