Case Study

AMEX – Jo Whiley

BACKGROUND

New research by American Express showed that over two-thirds (67%) of the nation will travel up to four times a year, with nearly a quarter (23%) taking over five trips. Jo Whiley was on hand to discuss the research and offer her top tips for a stress free family holiday.

 

OUR THINKING

As a busy mum who loves to travel Jo Whiley offered great insight to broadcasters when discussing family holidays and her ‘top tips for a stress free family holiday’. We targeted National and Regional radio stations and radio travel shows.

 

RESULTS

13 items of coverage were achieved including 6 BBC stations such as: BBC Radio Berkshire, BBC Cumbria and BBC Sussex & Surrey.