Case Study

ENERGY UK – MY ENERGY CREDIT

BACKGROUND

The UK’s major energy suppliers launched a nationwide campaign to help reunite customers with cash owed to them by their former supplier.  ON was brought in to make the public aware of this.

 

OUR THINKING

Broadcasters had, understandably, a strong appetite for this story. Not only did we manage all media relations, but orchestrated tricky logistics ensuring we secured BBC Breakfast, ITV’s Good Morning Britain and Sky Sunrise on the same morning.

 

OUR RESULTS:

54 pieces of coverage, with an audience reach of over 25 million across radio and television that spanned two consecutive days. These included BBC Breakfast, ITV Good Morning Britain, The News Channel and Sky News. Radio coverage included Radio 4’s You & Yours, BBC Radio 5 Live, BBC Radio Scotland and a large number of regional BBC and commercial stations.

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